Then the question arises: where’s the content? Not there yet? That’s not so bad—placeholder text to the rescue. But worse, what if the dosage doesn’t match the prescription, the label's unclear, or the box doesn’t fit the shelf? Product descriptions too brief, too technical, or too generic? Images too clinical or not trustworthy enough?

A customer confused is a customer lost. One who feels uneasy but can’t explain why? That’s worse. Chances are, there was no communication, no collaboration—no content strategy that aligns with trust and clarity. If the process isn't thorough from the start, issues arise. But flip the situation: how do you judge product content without visual context? Without packaging, branding, user instructions, and design? Those elements carry more than facts—they convey trust, urgency, care, and reassurance. They form the emotional and professional signals that matter in pharma.